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COMMENTARY: Construction Toys Capitalize on Upcoming Blockbusters

Lego Metropolis Showdown, based on the upcoming Man of Steel film I’m a huge sucker for blockbuster films. I also love construction toys. So you can image my excitement at the American International...

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COMMENTARY: Spanning Generations: Modern Takes on Classic Brands

Nostalgia is a growing trend in the toy and licensing industry, but recently many classic brands have been given a modern reboot. The modernized take on classic brands offer fun for consumers both...

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Brush Buddies Launches Smurf-Themed Toothbrushes

In anticipation of Sony Pictures Animation’s release of The Smurfs 2, in theaters July 31, Brush Buddies announces a partnership with Sony Pictures Consumer Products for the launch of Brush Buddies...

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COMMENTARY: Kids Getting Older Younger—Or Younger Older?

Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone....

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COMMENTARY: Big Rewards for a Little Bit of Cash

Sometimes kids deserve a special little treat—whether they refrain from crying at the dentist, got an extra star on their homework assignment, or behaved well on a long shopping trip, it’s nice to...

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Jakks Pacific Secures Worldwide Master Toy Agreement for The Smurfs

Jakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs...

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Netflix Research Finds Dads Feel Powerful Connection from Bonding with Kids...

According to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching....

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Jakks Pacific Launches Smurfs Toy Line

Jakks Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures...

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ViacomCBS Brings The Smurfs to Nickelodeon

Jokey and Brainy Smurf | Source: Nickelodeon/The Toy Book The iconic blue mushroom dwellers are getting a major brand relaunch. LAFIG Belgium and IMPS, global licensors for The Smurfs, are partnering...

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The Smurfs Are Making a Smurf-tastic Nickelodeon Debut in September

‘The Smurfs’ | Source: Nickelodeon The Smurfs got their start in the ‘50s as comic characters, cementing their place in pop culture in the ‘80s with an animated series featuring the blue crew. They’ve...

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